The Dream – Day 20 ‘The Tipping Point’
Can Jamaicans the world over catapult a Jamaican story to bestseller status online?
The ‘Tipping Point’ is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of Chick V, so too can a small but precisely targeted push, cause a fashion trend, the popularity of a new product, or a drop in the crime rate. In his bestseller ‘The Tipping Point’, Malcolm Gladwell explores and focuses the spotlight on this phenomenon. Why does one video go viral and another have five downloads? How do ideas and products get disseminated?
“There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference
So it seems the critical thing is to find the person in the red, the one who cares about the idea or the product and is willing to take action. This person is normally an early adaptor, and a connector. An early adopter is a person who embraces new technology before most other people do. They tend to buy or try out new gadgets, new programmes or upgrades. In general they consume new products, trends and ideas sooner than most of their peers. This early adaptor would be one of the first to buy a print copy of a book online, instead of going to the bookstore or among the first to download an E-Book. They lead the pack and gain bragging rights early in the game. However, for the ‘scales’ to tip to the ‘tipping point’ we need the connectors. Not all early adaptors are connectors.
In today’s socially- and digitally-connected world, simple networking is not always enough to move your career forward. We all know connections matter, and social relationships can become the building blocks of success. The Super connectors understand this well. They are the movers and shakers, so well connected they can make things happen with a single phone call. They’re the people making high-level connections, colliding business worlds, and building empires with a simple introduction. Super connectors are known both inside and outside their industries and their magnetism attract ever more contacts to fill up their digital and social Rolodexes!
However, it’s more than knowing the right people. It’s also about having a sincere desire to help your network and connect great people together, sometimes with no direct benefit for yourself.
Super Connectors:
- Share Information
- Help Build Relationships
- Are on the Cutting Edge of Digital Communication
A few years ago this would mean shaking a lot of hands and seeing a lot of faces. Today the various social media platforms make it easier to build up an impressive digital Rolodex of contacts without ever stepping out from behind the computer screen. Community has gone digital!
It is very important to understand the power social connectivity gives you in connecting with those outside your circles. Now you can connect people on opposite sides of the country—and the globe—who share the same vision and make your dream come true!
Are you an early adopter, a connector or both? We are the ones who change the world. We make things happen. We decide what becomes main-stream.
Adapters and Connectors take the Challenge today. It is simple and easy. Let’s create a world-wide phenomenon the likes of which has never been experienced before!
- Download a copy of ‘On Seraph Wings: Memoirs of a Country Girl’ within 48 hours and BRAG about it on our Facebook page www.facebook.com/OnSeraphWings
- Challenge 5 of your friends via social media or email to do the same, within 48 hours.
- Be a part of history in the making and also contribute to a worthy cause!
- The cost is ONLY US$8.76 + sundry charges. This is symbolic of the area code for Jamaica ‘876’.
Download the E-Book from any of your favourite online stores:
On Seraph Wings Goodreads Baker & Taylor
Amazon Kindle Kobo Copia
iBookstore Oyster Gardners
Barnes & Noble Flipkart eSentral
Ciando EBSCO Scribd
E-Pub Direct
Join the Sprint-Relay to the goal of 1,000,000 downloads!
www.facebook.com/OnSeraphWings
Take the Challenge today.
One Love,
Sandra